ZABIVAKA
Zabivaka™
means “the one who scores” in Russian, a very suitable name for this wolf who
radiates fun, charm and confidence.
The Official Mascot will play a very important
role in the upcoming 2018 FIFA World Cup Russia™. The wolf will not only
promote the event and entertain crowds at the stadiums, but also become an
ambassador for Russia and a worldwide ‘celebrity’.
Zabivaka™ was named only after the most
engaging creative process for an Official Mascot in FIFA World Cup history.
More than one million Russians cast their votes
on FIFA.com during
the month-long voting period and the big reveal was done during a live show on
Russia’s Channel 1.
To learn more about Zabivaka™, go to
mascot.fifa.com. You can also follow him on Facebook.
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